kascejumbo.blogg.se - Planogram software

#PLANOGRAM SOFTWARE SOFTWARE#

So while we inevitably get questions asking us if we’re trying to replace or compete with the successful planogram packages out there-we’re not.

It supports our Visualization, Test & Learn, Activation, and 3D Content components, creating a holistic flow when it comes to creating successful concepts that will engage shoppers and increase sales. The fact is, ShopperMX™ serves as the backbone for our enterprise solutions here at InContext.

Virtual Shopper Decision Trees – capturing more data, from specific channels and for specific occasions than traditional decision tree methods.

Quality and immersive images, videos and large-screen centers for partner buy-in and activating new concepts to win at retail.

Visual Attention Analysis (VAA) – heat mapping to learn how shoppers scan the shelf in the first 3-5 seconds.

Indicators – fast and cost-effective retail evaluation tools for systematic and rapid evaluation of new shelf or marketing concepts created in ShopperMX™.

Optimize collaboration with live, immersive and interactive navigation.

Visualization – a way for teams to virtually ideate new concepts by viewing what they will look like in-store, before any real-world changes are made.

Serves as a extensive library of retail store footprints, 2D and 3D digital assets and integrates SketchUp for uploading new and existing content.

Since planograms are only a piece of the ShopperMX™ pie, what else can the platform do?

#PLANOGRAM SOFTWARE SOFTWARE#

By integrating with the fine, well-established planogram packages out there we could give users the ability to leverage all the intellectual property and sweat equity they’ve built up in those software tools, thereby eliminating double entry work. Instead, we took an integrator’s approach, rather than a trailblazing one. This doesn’t mean we ditched planogramming in fact, it’s one of the most used features of the platform. Today, we’re still the only cloud-based virtual simulations and insights platform with our unique set of capabilities for retailers and manufacturers. In fact, there didn’t seem to be anyone creating shopper marketing solutions with such a broad scope and as ambitious of a road map as we had started to plan. It was at that point of the ShopperMX™ evolution where we widened our sights on shopper marketing and saw a pretty big gap in the market. No one was going to pay for something so confined to the shelf. It quickly became evident as we started having conversations with our clients that there just wasn’t enough substance to provide a stand-alone 3D planogram software product.

Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in a 3D space, so “planogramming” became a natural starting point when ShopperMX™ was in its infancy.īut it didn’t last long as a solely planogramming software solution. Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects.